How Does a Digital Agency Help to Grow Business Online for Amaru?

With more than 30 years experience in the installation of premium quality window furnishings, Amaru is a family-owned business that employs a team of reliable and knowledgeable consultants based in both Melbourne and Canberra. They offer a wide range of products that are designed to suit every client’s budget and lifestyle, including blinds, shutters, curtains, awnings, security doors and screens, and energy saving products.

Over the years, digital agency Zeemo has played a crucial role in helping Amaru grow online by focusing on strategies tailored to the unique needs of the business.

1. Website Development & Optimisation

• Website Creation: They designed a professional website that clearly showcases Amaru’s range of products and services with detailed descriptions and high-quality images.
• Lead Generation: The design incorporated clear calls-to-action (CTAs) such as “Book Free Measure & Quote” or “Get a Quote” to convert visitors into leads.
• Responsive Design: The website is fully responsive, which provides a seamless experience on both mobile devices and desktops.

2. Search Engine Optimisation (SEO)

• Local SEO: The website is optimised for local searches, so when potential customers search for "blinds installation Melbourne” (for example) Amaru appears in the top search results. This drills down further into specific suburbs that the business would like to target.
• Content Optimisation: Relevant keywords are used, such as “custom blinds,” “curtain installation,” and “outdoor awnings,” in blog posts, service pages, and product descriptions to ensure that potential customers can find them easily.

3. Content Marketing

• Blogging: Zeemo creates content that educates customers (such as the different types of window treatments and maintenance tips), driving organic traffic and establishing Amaru as an industry expert.
• Gallery: Successful projects are showcased on the gallery with finished photos and descriptions of the products used to build credibility and trust. Photos of real projects are also used across the website to show Amaru’s products in action.

4. Social Media Marketing

• Visual Platforms: They use platforms like Instagram and Facebook to showcase beautiful installations, inspire potential customers, and advertise current promotions. They also engage with customers by responding to enquiries and encouraging reviews.
• Targeted Advertising: Targeted social media ad campaigns are regularly created to reach a wide range of potential customers (such as homeowners, interior designers, and real estate developers) who might need Amaru’s services.

5. Email Marketing

• Newsletters: They keep customers informed about new products, seasonal promotions, and tips for home improvement through regular newsletters. Zeemo have created templates for the business to use themselves, and also assists with newsletter creation when required.
• Customer Retention: Email campaigns that encourage repeat business have been created, such as maintenance reminders, discounts on additional services, and information on current or upcoming promotions.

6. Online Reviews & Reputation Management

• Encourage Reviews: Zeemo actively encourages satisfied customers to leave positive reviews on Google and industry-specific sites.
• Manage Feedback: The agency also monitors and responds to both positive and negative reviews to maintain a strong online reputation.

7. Lead Management & CRM Integration

• Lead Tracking: They have implemented systems to track and manage leads from the website, social media, and other channels, ensuring timely follow-up.
• CRM Integration: They have also integrated a Customer Relationship Management (CRM) system to automate communication, manage customer relationships, and track the sales pipeline.

8. Analytics & Performance Monitoring

• Website Analytics: Using tools like Google Analytics, Zeemo tracks website traffic, user behaviour, and conversion rates, making data-driven decisions for ongoing improvements.
• Campaign Performance: They regularly monitor the performance of SEO, email marketing, and social media campaigns, adjusting strategies based on results.

9. Branding & Creative Services

• Visual Identity: Zeemo developed a cohesive brand identity, including a logo, colour scheme, and consistent messaging that reflects the quality and expertise of the business. They also helped with a complete rebrand 8 years after Amaru was established in keeping with the businesses’ new direction.
• Creative Campaigns: They design visually appealing marketing materials and campaigns that highlight the craftsmanship and attention to detail in the services offered.
• Added Feature: Zeemo have created a “Snap, Share, Compare” feature that allows customers to take a photo of a window furnishing they like, share it with Amaru, and be provided with a comparative product from their range.

10. Seasonal Promotions

• Seasonal Campaigns: Services that are in demand during certain times of the year, such as outdoor awnings in the spring or new curtains before the holidays, are promoted. Zeemo also run other seasonal campaigns, such as EOFY sales or Christmas promotions.

By leveraging these strategies, Zeemo have been able to help Amaru attract more leads, convert those leads into customers, and build a strong, reputable online presence, which has ultimately driven business growth. The success of their partnership has meant that Amaru will continue to grow well into the future, providing customers with premium quality window furnishings that will improve the performance and visual appeal of their homes.